We often believe that to be successful is essential to be competent and to work hard.
This mindset is only partially true.
Everybody wants to empower their team, ensure that they achieve consistent results, that their members grow personally and professionally, and for their organisation to enjoy the effects of this growth.
The best choice you can make is to enable them to learn and master a critical Power Skill that goes beyond the albeit important work ethic:
the ability to communicate in a SIMPLE, CLEAR, CONCISE, RELEVANT way.
I reject manipulative techniques, and I make sure that in my programmes participants develop the ability to persuade and transform their audience through communication that leads to concrete results, without losing alignment with your corporate values and the universal principles of integrity and transparency.
With the return of the dire restrictions imposed by Covid-19, which limit in-person training, the choice of sessions delivered remotely becomes mandatory.
My goal is to overcome the limitations of webinars, and keep alive, even in a remote setting, active learning, engagement, empathy and exchange amongst participants, and why not, the fun of a gathering out of the ordinary.
For this reason my program, delivered on the major Virtual Meeting platforms (Zoom and Microsoft Teams), is designed as a real Interactive Virtual Classroom and includes dynamic interactions in plenary, Q&A via chat, exercises in break-out rooms, polls, videos.
All this to gift the participants with an intense and memorable session; a necessary prerequisite for a really effective learning process.
Not webinars, but experiences.
They come from all industries all over the world. From Luxury to Healthcare, from Financial Services to Energy, from Hospitality to Consulting, from International Development to High-Tech: I've helped clients in almost every industry.
In cooperation with HR and Talent Development, I design and deliver customised programs for their leaders and their teams, helping them communicate effectively with confidence, concision and clarity, to achieve their objectives.
Naturally, I work with many Communications, Public Relations, Marketing and Sales teams, but my work goes beyond product launches, business events and sales presentations.
I also help Research & Development departments communicate their innovations; I aid finance directors to present their results and forecasts.
I lend a hand to CEOs in the preparation of their strategic talks, and I help entrepreneurs nail their investor pitches.
My clients can be in any function, in any size of organisation, in any industry, and any place.
They only have two things in common: a need to communicate, and a desire to be the best.
"COMMUNICATION IS THE SISTER OF LEADERSHIP" - John Adair
I believe that effective persuasive communication is a fundamental competitive advantage: this is why I help your teams to communicate effectively and to achieve the most ambitious strategic objectives.
I offer your leaders and organizations coaching and training in
Corporate Storytelling
Slide Design
Speaking
After an analysis of your needs, I'll design personalized courses for you, both face-to-face, and in Virtual Classroom on the major platforms (Zoom, Teams, Webex).
All courses and seminars are delivered in both English and Italian and allow for a strong, active learning component and a memorable classroom experience.
I enable participants to learn new mindsets, new skills and new tools to improve their effectiveness, both in their professional and personal life.
Learn to tell your story, your corporate values, your projects, in a simple, clear, original, relevant, and exciting way.
Analyze your audience by choosing key messages that can persuade and transform your specific audience.
Design and structure your messages to make your communication memorable and achieve your strategic goal.
Whether you are developing a transformative presentation in front of a broad audience, or a data-driven presentation in an executive boardroom, learn to build an introduction, a development, and a conclusion that will guide you towards achieving the desired result.
Learn to recognize and use the most appropriate visual aids to enhance and empower your messages.
Unlike what happens in 95% of presentations, do not frustrate and hinder your messages' effectiveness using documents instead of slides.
It is time to present in public with excellence. In a conference, in front of an executive board, in a meeting.
Learn to use your body, your voice, and your gestures to maximize your communication impact, whether in presence or virtual mode.
I'm Edoardo Sala,
and I'm a Business Communication Strategist.
I believe that a presentation can change a destiny: of a speaker, of an audience, of a company.
That's why I strive with passion, making sure that my presentations are nothing short of extraordinary.
I've graduated at the Drama Centre London, one of the most prestigious Academies of Dramatic Arts in the United Kingdom and I've had an international experience as a professional actor both in theatre, TV and cinema.
For many years I've been lending my profound knowledge of verbal and non-verbal communication and my public speaking skills at the service of corporate firms, startups, marketing and sales teams, and entrepreneurs.
After covering roles in Marketing and Sales, I’ve completed an Executive MBA at the MIP School of Management of the Politecnico of Milan, specializing in Innovation and Luxury, finding a balance between my artistic background and my experience in the corporate world.
As a Business Communication Strategist I teach programs of Public Speaking and Media Training techniques at the Mip School of Management of Milan and effective communication for the physicians and the medical staff at IEO, the European Institute of Oncology.
I’ve helped communicate with effectiveness and reach their strategic objectives through training, coaching and keynote delivery many major corporate players:
Microsoft, Boston Scientific, Roger Dubuis, Lamborghini, Chiesi, Whirlpool, Shimano, Eaton, Unicredit amongst them.
My approach to Public Speaking translates in always presenting with excellence, communicating to the audience in a simple, clear, original and enjoyable way.
I am at your disposal to understand together how we can customize your journey, adapt it to your needs and budget, and allow your teams, your leaders and your organization to unleash their full potential.
September 2020 | Ongoing
THE WHAT.
Thirty managers, selected among the most promising talents in the UniCredit managerial landscape, will try their hand at a series of TED-style events.
Through a short, relevant, and personal story, each participant develops one of the three topics selected by the UniCredit HR and Talent Development Division to acquire the Power Skills necessary to achieve effective Leadership and a persuasive Business Communication style.
THE WHY.
The goal is to break away from the purely performative approach of Public Speaking, using it instead as a communication key to unlock the potential of the most talented resources, allowing them to:
THE HOW.
We divide them into three groups for a total of three events throughout 2020.
Each group faces a training day (initially designed as face-to-face, then transformed into a Virtual Class, outlined to maintain an effective Active Training and Learning By Doing approach).
Each participant develops his talk in five hours of One To One coaching, faces a day of dress rehearsal, and then the event (initially on stage, it's been then transformed successfully into a virtual event with a remote streaming of the talks) in front of the entire internal audience of UniCredit.
February/November 2020 | Ongoing
THE WHAT.
A program of courses, redesigned to face the restrictions of Covid-19.
I structured an intense virtual workshop of a full day, which I've explicitly designed for their strategic presentations' characteristics.
The aim is to achieve persuasive effectiveness in contexts such as the Executive Boardroom, where conciseness and relevance integrate to meet the Top Management needs.
.THE WHY.
The Senior Consultants of Business Integration Partners offer a wide range of traditional and innovative consulting services to different sectors.
In the customer acquisition process and in accompanying the customer to achieve the desired result, the consultants' ability to communicate is fundamental.
Delivering their specific competence in a simple, clear, effective, and memorable way allows them to build trust and mutual loyalty with the customer.
The refinement of the ability to present proposals and projects through Storytelling, Data Storytelling, and Public Speaking Delivery techniques becomes a strategic competitive advantage:
Bip consultants learn these techniques and use them in their everyday operational activities, maximizing and communicating their high skills' competitive advantage.
THE HOW.
We divided the eighty consultants trained so far into one-day Virtual Classes (15 participants).
I made the sessions engaging by using various active teaching methods (videos, surveys, chats, and break-out rooms on Zoom / Teams).
We could identify the relevant issues in such an interactive setting, addressing and solving them together in the plenary session.
February 2o2o I Delivered
THE WHAT.
I coached nine managers (the EMEA VP, four Directors, and four Senior Executives) of Boston Scientific's New Cardio division and I helped design the content of their most important annual presence event, the Divisional Sales Meeting held in February 2020 in Port Aventura.
THE WHY.
After the previous edition (Opio 2019), we felt the need to improve the event's transformative impact in close collaboration with Boston Scientific Marketing & Communication team.
It was essential to involve their Sales Divisions in the upcoming, ambitious Digital Transformation project that will lead to numerous changes, impacting many business processes.
Having a full understanding of the impact of the ongoing change, ensuring the different teams' engagement, and obtaining their active collaboration was the goal.
The event had to be not only exciting but also innovative.
Therefore, I recommended abandoning the classic structure (the succession of individual autonomous presentations) and designed a unique presentation where all the speakers were on stage simultaneously.
The relevant messages would intertwine without losing coherence and relevance.
The result was that of a simple, clear, original, and energetic message, delivered not by individual functions, but by the entire organization.
THE HOW.
To achieve our objective I devised the following preparation phases:
It was a success and we are now planning a fully Virtual Event, scheduled for the first quarter of 2021.
July 2020 | Ongoing
THE WHAT.
For thirty resources of Enel's Group Strategy division,
I customize Ideas on Stage's Business Presentation Revolution program in collaboration with Franklin Covey™️ Italy.
The objectives set for the participants are as follows:
I suggest a hybrid intervention where the Virtual Presentation Skill workshop is combined with a meeting in presence.
The participants share in plenary a strategic presentation, conceived, structured, illustrated, and tested in small working groups.
THE WHY.
In the disruptive scenario caused by Covid-19, the emergency transition to Remote Working puts a strain on employees' production capacity and balance, forcing them to overlook their personal renewal spaces.
They need to acquire Power Skills that radically improve their communication skills in new and challenging contexts (virtual meetings, face-to-face meetings, presentation of projects to colleagues, managers, and executives).
Still, at the same time, they want to take the opportunity to stay and work altogether, sharing the creative process with the group.
They are not satisfied with the intellectual understanding of the mindsets, skillsets, and toolsets made available. They want to put them into practice, giving each other support during the scheduled plenary meeting.
In compliance with safety regulations, the meeting will allow them to enjoy the group's energy in a lively atmosphere that combines the playful aspect with the didactic one.
THE HOW.
The participants are divided into two groups (each with 15–18 participants connected via Zoom platform) and actively learn the necessary skills in two half-day Virtual Classes and two meetings in presence.
In the first Virtual Class (4 hrs.) They deal with the preparation, design, and structuring of key messages.
In the second Virtual Class (4 hrs.) They learn the fundamentals of Slide Design and effective Delivery elements, analyzing the differences between presentations in a face-to-face context and those in a virtual setting.
In the plenary session, we evaluate the results of the application of what we have learned through the analysis of the participants' presentations.
We collect feedback, points of growth and improvement and identify the practices that allow us to achieve excellence in Delivery.
© 2020 All Rights Reserved | Edoardo Sala | edoardo.sala@ideasonstage.com
